What do you mean boil the ocean?

OK. I agree. This phrase is overused in the consulting world. However, that's not my fault, and it is still useful. Right?

Boiling the ocean is a phrase that can go any direction. On the one hand, you can use it to describe an idea, project or task that is overwhelming or even impossible. On the other hand, you could use it to provide hope and perspective. I use it both ways; You decide.

Boiling the ocean has several meanings and has been credited to several people over the years.

I like the phrase because it has multiple meanings. An oldie but a goodie is:

When asked by a reporter what to do about U-boat sinkings during World War I, Will Rogers is said to have responded: "Boil the ocean". "But how would you do that?" the reporter continued. Without a beat Rogers replied, "I'm just the idea man here. Get someone else to work out the details."

Pasted from <http://www.bobcongdon.net/blog/2004/06/boil-ocean.html>